Since 2009, on November 11 of each year, large e-commerce websites represented by Tmall and JD will generally use this day to carry out some large-scale discount promotions to increase the sales quota. It has become the largest Internet business activity in China. In addition, the annual Double 11 will promote consumption through different activities. This is the largest online shopping promotion activity in China, which has now expanded to offline and all walks of life.

In 2021, Alibaba's Tmall Double 11 Shopping Festival created a new record of US $84.54 billion in commodity trading volume.

More than 40 brands on Tmall have loyalty member plans with more than 10 million members, and 600 brands have loyalty member plans with more than 1 million members.

According to Xingtun data, a data provider that has monitored the sales data of Double 11 for many years, from 20:00 on October 31 to 23:59 on November 11, the cumulative sales of the integrated e-commerce platform and the live broadcast platform were 1115.4 billion yuan.

The total sales of the integrated e-commerce platform was 934 billion yuan, with a year-on-year growth of 2.9%, of which Tmall ranked first, followed by JD and Pinduoduo.

The sales volume of live broadcast e-commerce was 181.4 billion yuan, an increase of 146.1%. Tiktok still took the lead in dotao, with an increase of 21.8 billion yuan in retail sales, up 10.8% year on year.

The sales volume of community group purchase was 13.5 billion yuan, up 1.1% year on year.

On the Double 11 in 2022, Tmall didn't disclose the specific transaction data of this year, saying: "This year's' Tmall Double 11 'is stable and good, and the transaction scale is the same as last year." Jingdong said, "As of 23:59 p.m. on November 11, the 'Jingdong 11.11 Global Love Season' in 2022 has exceeded the industry growth rate and created a new record. At the same time, the number of retail shopping users has also made another record."